Unrouted is a podcast that uncovers the surprising forces behind location choice — from film sets and data centres to cultural festivals and corporate HQs. Hosted by researcher Liubou Minniyeva‑Haslop, the show goes beyond the creative sector to explore how and why major programs, projects, and industries choose their home. Through expert interviews and local voices, Unrouted reveals the economic, cultural, and human stories that shape our maps — and our lives.